• Graphic design
  • Yandex
  • Yandex.Taxi advertising campaign

    Overview   Process   Real Life  

    Task: to advertise an app.

    Yandex.Taxi is an app for ordering a taxi at any time without calling an operator. To make an order you need to enter your departure and destination points, car preferences, and the expected rate. All taxis nearby are shown on the city map.

    yandex taxi city
    Street ad


    The car arrives in less than ten minutes.

    Release date: April 02 2013

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    secret advisor
    Timur Burbaev
    designer
    Ivan Olenkevich
    technical designers
    Pavel Gerasimchuk
    Vitaly Voynov
    type designers
    Taisiya Lushenko
    Ksenia Erulevich
    typesetter
    Anna Golovina
    project manager
    Evgenia Ezhikova
    Art. Lebedev Studio would like to thank Svetlana Kondrashova for her assistance with the project.
    yandex taxi billboard
    Billboard


    The face of Hydroproject building on the intersection of Leningradskoe Shosse and Volokolamskoe Shosse is now decorated with Yandex.Taxi billboard with an area of 3,840 sq m.2.

    yandex taxi dark center


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