Yaroslavl Coast logo and visual identity

Overview   Process   Real life   Clone  

Task: to design a logo and a visual identity for a resort.

Yaroslavl Coast is a picturesque area located on the Rybinsk Sea shore. In the next few years, it is planned to develop it into a comfortable tourist and recreation area with modern leisure, entertainment and accommodation facilities. The studio designed a logo and visual identity for a resort.

yaroslavskoe vzmorie logo
The main logo

The logo alludes to contour lines on topographic maps and nature patterns: tree growth rings, patterns on rocks and sea shells. Each division of the project got its own color version of the logo.

yaroslavskoe vzmorie logos
A set of simplified logos

Release date: November 20 2012


artistic director
art director
technical designer
type designer
project manager

The rich color palette and the logo’s versatility leave room for development and expansion.

yaroslavskoe vzmorie documentation
Business documents illustrate the logo’s decorative possibilities

The visual identity usage guidelines are included in the brandbook.

yaroslavskoe vzmorie principles
Pages on rules for placing the logo on the background
yaroslavskoe vzmorie colors
Pages on corporate colors
yaroslavskoe vzmorie simplified logos
Pages on the logo family

Order a design...