The making of the logo and visual identity for Yaroslavl Coast

First nature-themed sketches.

Trees, fish, sea...

We need to show the scale of the project. Using the metaphor of an island shaped like a whale, working on details.

Trying another approach. Combining the ancient perception of the world with the unique character of the project.

Studying how the logo will look in the real life.

At the same time thinking on other variants.

Searching for an abstract shape. Trying to play with the shape of waves, tree growth rings, sea shells and topographic lines.

Showing the variants to the client. The client approves the one with abstract shapes. Continuing to work on the lines.

Designer: A troubled sea with waves. Moving lines instead of a logo. A selection of shapes: simple and complex—not exactly a logo, but a living organism, the lines of nature that come out of it and develop on their own. Graphics without limits.

Artistic director: Take a deep breath. It’s not a good one.

Art director: Try other drugs.

Trying to arrange the twisted shape of the logo differently.

Artistic director: Make them look not like some dried-up bones from a mammoth’s ass.

Drawing abstract shapes with a pronounced centrifugal distortion.

Making a more authentic version.

The client chooses the one with colored lines.

Making a mark with a geographical reference.

Working on the shape, choosing the typeface and accentuating zones. Setting a color for each division of the project.

Simplifying and brightening up the logo.

Developing the general style of different divisions’ logos.

The logo can befriend other companies' logos.

The logo system allows to add new divisions while remaining recognizable.

Typesetting the guide book.