[This work is in the museum]
Za Rulem automobile magazine has been published since 1928. Today, it’s archive comprises over 80,000 articles. A website that allows to easily navigate these vast materials and to read and discuss the latest news of the auto industry was created at the studio.
The catalog includes articles of various years as well as introduces car brands and model ranges of manufacturers across the world.
- 18 years
- 1000 tags
- 81 360 articles
- 528 car brands
- 100 000 registered users
The contents of the pages adapt to the user’s tastes: the news feed is formed based on view history and topic subscriptions.
Users can subscribe to almost anything
Users can subscribe to almost anything
New publication notifications are always visible
News feed adapts to user’s preferences
The notification system allows to quickly react to new comments in discussions.
A convenient website management system was implemented. Administrators can adjust banner advertisement according to users’ interests and parameters of their screens.
As a result of the launch of the new platform and its further beta testing, almost all website performance indicators were improved.
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page
views
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page
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time
on site
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registered
users
art director
technical writer
technologist
programmers
beta tester
project managers
