The making of the Victory Day poster (2017)

Overview• Process

Searching for a human image of the victory. Not the war, but the return. Soldiers who don’t fight but who celebrate, embrace their children and wives. Toy soldiers?

als 9 may 2017 process 01

Art director: Nice idea.

Finding a photo and giving to a technical designer.

als 9 may 2017 process 02
als 9 may 2017 process 03

Art director: No, no adults kissing children.

Finding another photo.

als 9 may 2017 process 04
als 9 may 2017 process 05

Art director: What’s with his face? Also, the bouquet outweighs the girl. Where is the side mold seam? And what’s going on with their shoes?

Going to the industrial design department for help with the location of seams.

als 9 may 2017 process 06

The art director asks to make the soldier’s face less silly and give him a gun.

als 9 may 2017 process 07

Done. Typesetting and printing.