• Graphic design
  • Avangard Direct
  • Logo   Visual Identity   Website  

    The making of visual identity for Avangard Direct

    Overview   Process  

    Trying to find a good place for the logo, while adding graphics along the way.

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    The graphics won’t cut it. Need something simple and catchy.

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    At the same time working on the presentation. The client sent us a list of activities, which are then assigned different colors.

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    Typesetting the paragraphs.

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    Fancy stuff.

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    Art director says that we need to create contrast, with a touch of avant-garde approach. And color coding for types of activities should not be used.

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    There is an idea to make icons, which could also be used as a decorative element.

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    Drawing the icons, adding pleasant details. At the end, the list of activities becomes shorter, so some icons are not used.

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    Setting up all the slides over again according to the art director’s wishes, and adding a truck carrying the address.

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    Too technical. Simplifying a bit.

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    Adding some corrections and voila, the presentation is ready.

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    Starting on the business cards.

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    At the same time working on stationery.

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    Art director suggests adding more graphics. Looking for an appropriate solution.

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    Selecting the right color and the shape of the folder’s pocket.

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    Order a design...