Logo   Visual identity   Grand opening campaign   Website  

The making of the Bolshoi visual identity

Overview   Process  

Starting with three-month schedule design.

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And a program layout.

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Charting master template for a weekly schedule. Considering several ways of using it.

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Color-coding bills by the stage upon which a performance will appear.

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Adding logo with Muses.

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Backing up from the dead end of color differentiation in favor of keeping the theater representation as a whole. The stage gets marked directly in front of the production title, and each performance is separated by a bold line for extra clean look and legibility. Experimenting with methods of highlighting the shown week of the month.

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First rehearsals of a theater bill.

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Developing it further.

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Drawing pattern.

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Designing a coat check.

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Order a design...