• Graphic design
  • Bolshoi Theater
  • Logo   Visual identity   Grand opening campaign   Website  

    The making of the Bolshoi visual identity

    Overview   Process  

    Starting with three-month schedule design.

    bolshoi identity process 01

    And a program layout.

    bolshoi identity process 02

    Charting master template for a weekly schedule. Considering several ways of using it.

    bolshoi identity process 03

    Color-coding bills by the stage upon which a performance will appear.

    bolshoi identity process 04

    Adding logo with Muses.

    bolshoi identity process 05

    Backing up from the dead end of color differentiation in favor of keeping the theater representation as a whole. The stage gets marked directly in front of the production title, and each performance is separated by a bold line for extra clean look and legibility. Experimenting with methods of highlighting the shown week of the month.

    bolshoi identity process 06

    First rehearsals of a theater bill.

    bolshoi identity process 07

    Developing it further.

    bolshoi identity process 08

    Drawing pattern.

    bolshoi identity process 10

    Designing a coat check.

    bolshoi identity process 09


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