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The Bolshoi Theater grand opening campaign

Overview   Process   Real life  

Task: to invite the public to a grand opening of The Bolshoi Theater historical stage

The Bolshoi Theater’s historical stage re-opens on October 28, 2011. This event will be commemorated by a gala-concert with the invitations issued by the Russian President. To promote the event, our studio prepared several posters of different formats.

bolshoi opening
Urban panel-size ads have the crowd gathering for the show

Release date: October 13 2011


artistic director
art director
secret advisor
project mamagers
Art. Lebedev Studio wants to thank ICube company for providing the Bolshoi’s 3-D model.
bolshoi opening board
The curtains on billboards are rising already

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