• Graphic design
  • Bolshoi Theater
  • Logo   Visual identity   Grand opening campaign   Website  

    The making of the Bolshoi grand re-opening campaign

    Overview   Process   Real life  

    Searching for that prima-concept. For the artwork-like presentation let’s lift a curtain of the renewed theater.

    bolshoi opening process 01

    We can engineer an external structure to time the image changing to build anticipation for the big event.

    bolshoi opening process 02

    No, we have to go back to static picture as the customer disapproves of the external structure.

    bolshoi opening process 03

    Testing the new composition on different media.

    bolshoi opening process 04

    Too much black is dead boring. Paving the opening in front of the building to ground the image.

    bolshoi opening process 05

    Completing the draft construction.

    bolshoi opening process 05a

    Sourcing Bolshoi 3-D model from Ilya Varlamov.

    bolshoi opening process 06

    Adjusting colors and lighting.

    bolshoi opening process 06a

    Examining the reliefs to be placed upfront.

    bolshoi opening process 07

    Bolshoi in progress.

    Now the curtain.

    bolshoi opening process 09

    Selecting colors and textures.

    bolshoi opening process 10

    Composing. Coloring and draping continues.

    bolshoi opening process 11

    Looking for more options and bringing in more staff to the project for that extra creative muscle.

    bolshoi opening process 12

    Curtains audition.

    bolshoi opening process 12a

    Now, just place the sponsors’ logos according to their hierarchy and we’re all set for the show.

    bolshoi opening process 14

    Assembling.



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