Cover design for Enterprise China by Allen Morrison and Stewart Black

In their book Allen Morrison, professor at Thunderbird School of Global Management, and business strategist Stewart Black convincingly argue that what at first glance appears to be a collection of independently operating companies is in reality a monolith worth trillions of dollars. The authors provide a detailed analysis of China’s business activity and make recommendations that are vital for every business person interested in the country. The book gives an informed view of the nature of China’s commercial success and describes a strategy for responding to the challenges posed by Chinese competitors.


The character on the cover has learned the secret of Chinese power and is now getting used to the emperor’s golden chair, expecting to occupy the business throne for a long time.

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