The first sketches.
The East is a delicate matter.
A new designer joins in. Banknotes, layers, transactions, cash flow.
Presenting the options.
Client: My eyes are dazzled. We need a simple and recognizable logo.
The art director chooses sketch No. 5 (the thumb) for further refinement. Also an idea comes to up to show letter C as a magnet.
Simultaneously finishing the logo with the hand. Putting all the pictures together, presenting to the client.
The client approves, but fails to register the logo as a trademark. The search continues.
A shuttlecock is a great metaphor for ease of payments, but not what we’re looking for.
Bringing in yet another designer.
Designer: Payment methods; currencies; service bringing different players together; circulation of money; golden eggs in one basket.
Art director: Keep going.
Designer: Time—money—smart move, everything rotates around money, hot payments, a carousel of payments, money with a face.
Art director: Moscow Regional Circus.
Designer: Mathematical symbols, arrows, incomes/expenses, a money slot, a pocket with a coin, a fingerprint, a purse with a coin, letter C made of bills.
Designer: A coin box. A battery that is charged by money. Intellectual payment.
Designer: An eye-coin, a purse-coin, a smile-purse, a Saturn coin and other adventures of the coin.
Designer: Letter C made of arrows and a rolled bill.
Demonstrating the one with the coin in a pocket with arrows denoting cash flow. No good. The designer leaves the team. Searching on.
The image with a coin and arrows is interesting.
But still doesn’t fit the bill. What about a clock?
Art director: I think that’s just what we need.
The idea works. The symbol looks both like a clock and like a purse, it is recognizable and can be easily described with one word. But it needs to be simplified and redrawn in a single color.
The logo is approved. Starting to work on the design of payment terminals. We need a sticker showing the types of payments that can be made at the terminal.
The client asks not to use provider logos.
The sticker has to be universal and look good on terminals of different colors.
Maybe, cut it up in parts?
And add information bubbles?
We also get an idea to cover up the terminal with stripes—a very bold move to distinguish the terminal among the competitors.
Receiving the list of terminal case colors, checking out various sticker backgrounds.
Trying to add icons.
Nope, works better without.
Eventually we decide not to fold the striped tape over to the face side to make installation easier.