
CSKA ice hockey club style evolution
Task:
to explore evolution of a style strategy.
While working on CSKA’s corporate identity, the studio’s experts carefully studied the club’s history, embraced its spirit and traditions, understood strategic aims and goals and explored the evolution of the club’s symbols. Results of the research were beautifully illustrated and included in the style guide.











artistic director
- Artemy Lebedev
art director
- Еrken Kagarov
designer
- Mikhail Prosvirnin
designer and typesetter
- Igor Gorelyshev
editor
- Anna Potapkina
project manager
- Svetlana Kost