Identity Typeface Style evolution Metro train

CSKA ice hockey club style evolution

Task:
to explore evolution of a style strategy.

While working on CSKA’s corporate identity, the studio’s experts carefully studied the club’s history, embraced its spirit and traditions, understood strategic aims and goals and explored the evolution of the club’s symbols. Results of the research were beautifully illustrated and included in the style guide.

artistic director

art director

designer and typesetter

project manager