Meeting with the client and clarifying the task: we need to create a booklet that will be handed out at a law forum; later it will be used at other client events. The booklet needs to introduce the company and demonstrate its achievements.
Piling up ideas, trying different formats and layouts.
The art director says there’s too much fashion which isn’t in line with the client’s image. It needs to be more serious and aggressive.
Finding a frigate metaphor. Sketching.
Art director: OK.
Developing and preparing a presentation for the client.
The client likes it. Finalizing.
The ship is too romantic. Finding another metaphor, a sailing ship against the black sea.
Preparing illustrations for the internal pages.
Trying to find more interesting typesetting solutions, but ultimately going back to the original.
The photo with the boxers is too aggressive. Searching for a replacement.
Making corrections in the text, preparing for printing.