Identity   Stand   Packaging  

Characters, logo and packaging for Den’s Hot Dogs

Overview   Process  

Task: to design packaging, product and company logos for an American fast food.

Den’s Hot Dogs sells its On the Go brand of microwaveable hot dogs in the USA. Company logo and product packaging, as well as characters representing the brand were developed at the studio.

dens hot dogs on the go logo
Snack on the go

Release date: May 27 2014


artistic director
art director
type designer
project manager

Catchy illustrations starring recognizable American characters represent hot dogs with different sides.

dens hot dogs on the go logo options
For every taste
dens hot dogs logo
Company logo

On the Go hot dogs are sold in supermarkets, convenience stores, at gas stations, etc. The packaging protects the product and shows the contents in all their glory.

dens hot dogs main
Fast, tasty and affordable

Each colorful box contains a hot dog on a bun, ketchup, mustard, a side dish and a wet hand and face wipe.

There are four sides to choose from: sweet relish, sauerkraut, pineapple purée‎ and onions in tomato sauce.

dens hot dogs boxes
Cheerful and tempting

The company plans to start selling On the Go hot dogs in New York, Cleveland and Denver, later expanding to other American cities.

dens hot dogs promo

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