• Graphic design
  • Den’s Hot Dogs
  • Identity   Stand   Packaging  

    Characters, logo and packaging for Den’s Hot Dogs

    Overview   Process  

    Task: to design packaging, product and company logos for an American fast food.

    Den’s Hot Dogs sells its On the Go brand of microwaveable hot dogs in the USA. Company logo and product packaging, as well as characters representing the brand were developed at the studio.

    dens hot dogs on the go logo
    Snack on the go

    Release date: May 27 2014


    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    Lelya Le
    type designer
    Taisiya Lushenko
    Ekaterina Floyd
    project manager
    Aleksey Luri

    Catchy illustrations starring recognizable American characters represent hot dogs with different sides.

    dens hot dogs on the go logo options
    For every taste
    dens hot dogs logo
    Company logo

    On the Go hot dogs are sold in supermarkets, convenience stores, at gas stations, etc. The packaging protects the product and shows the contents in all their glory.

    dens hot dogs main
    Fast, tasty and affordable

    Each colorful box contains a hot dog on a bun, ketchup, mustard, a side dish and a wet hand and face wipe.

    There are four sides to choose from: sweet relish, sauerkraut, pineapple purée‎ and onions in tomato sauce.

    dens hot dogs boxes
    Cheerful and tempting

    The company plans to start selling On the Go hot dogs in New York, Cleveland and Denver, later expanding to other American cities.

    dens hot dogs promo

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