• Graphic design
  • Den’s Hot Dogs
  • Identity   Stand   Packaging  

    The making of the characters, logo and packaging for Den’s Hot Dogs

    Overview   Process  

    Starting to draw the sketches keeping in mind American stereotypes and the fact that sometimes we have to eat on the go.

    dens hot dogs process 01

    An Indian and a cowboy snack while hunting. A partridge and a hot dog over fire.

    dens hot dogs process 02
    dens hot dogs process 03
    dens hot dogs process 04

    A juggling one-man band.

    dens hot dogs process 05

    A hot dog as quick as a rocket.

    dens hot dogs process 06

    This is the real deal dude, grab it!

    dens hot dogs process 07

    A 3D hot dog.

    dens hot dogs process 09

    Saucy calligraphy and cardboard eco-packaging.

    dens hot dogs process 11
    dens hot dogs process 13
    dens hot dogs process 14

    Presenting the five alternatives to the client.

    dens hot dogs process 15

    3D hot dog packaging gets ahead of the pack.

    Time to take pictures. First, we research the common approaches to hot dog photography.

    dens hot dogs process 20

    Taking pictures.

    dens hot dogs process 21

    Trying them on the box layout sent by the client.

    dens hot dogs process 22

    Looks like a laced-up boot. We need different ingredients and a different perspective.

    Preparing the ingredients.

    dens hot dogs process 23

    Making tons of photographs.

    dens hot dogs process 24

    Simultaneously working on the logo for the company and the product.

    The idea of snacking on the go easily accommodates different characters.

    dens hot dogs process 26

    The type designer joins in.

    dens hot dogs process 27
    dens hot dogs process 28

    Time to assemble everything together and make boxes for hot dogs with different flavors.

    We keep making mock-ups as we go to make sure we are still on the right track.

    dens hot dogs process 33

    The boxes are ready for production. The client receives the first samples and realizes that the box is too large and the hot dog inside is too small. And that really is a problem, since it means less boxes fit on a store shelf or in a truck that delivers them—it’s all horrendously inefficient.

    The client changes the layout and asks to shorten the box by 4,5 cm (1,8″).

    Adjusting the design for the new layout, placing the company logo and adding color to box ends while we’re at it.

    dens hot dogs process 34
    dens hot dogs process 35

    Done.



    © 1995–2020 Art. Lebedev Studio



    Order a design...