“Potokus” × “Fix Price”

“Fix Price” is the largest retail chain where goods are sold at fixed (and low) prices. The number of stores in the chain is approaching six thousand, the company is constantly launching new projects and continuously expanding its staff. In such conditions, it is important that employees of different departments understand what is going on in the company, showcase their achievements, and freely exchange information.

More people, more processes, more internal news — all this requires the creation of a clear, lively, and unobtrusive communication channel. We embedded a corporate TV builder into the internal intranet portal of Fix Price. “Potokus” helps employees quickly navigate corporate events, supports the feeling of a shared environment, and makes news more noticeable.

Information is displayed on screens in the office, becoming part of everyday communication. The interactive broadcast combines company news, internal announcements, team achievements, and key events. The content is constantly updated and creates a truly live channel — both on the portal and on office screens.

An additional element of the system is a public chat in which employees communicate with each other, share comments, discuss news, and react to what is happening. This makes communication more lively and allows different departments to find common ground with each other more quickly.

“Potokus” reinforces the brand’s presence in the space and makes messages more noticeable.