Forward Leasing identity
Task: to create an identity for a company offering infinite services.
Forward Leasing allows everyone to use gadgets that have just came out to the market. As soon as a model is obsolete, it gets replaced.
The logo is a wonderful representation of the cyclic nature of this process.
It also shows the frequency of device updates and the continuous growth of the number of users.
The logo works great as a separator in names of the company’s projects.
When required, the symbol turns into a background for banners that can be quickly assembled in a specially created constructor.
allow the banners to become part of static pictures and videos.