Forward Leasing identity

is not

Task: to create an identity for a company offering infinite services.

Forward Leasing allows everyone to use gadgets that have just came out to the market. As soon as a model is obsolete, it gets replaced.

The logo is a wonderful representation of the cyclic nature of this process.

It also shows the frequency of device updates and the continuous growth of the number of users.

The logo works great as a separator in names of the company’s projects.

When required, the symbol turns into a background for banners that can be quickly assembled in a specially created constructor.

Flexible settings
allow the banners to become part of static pictures and videos.

art director

  • Pavel Gerasimchuk


  • Bogdan Yukin
  • Anton Evstigneev

technologist and designer

  • Oleg Dobrygin

type designer

  • Alexey Malkov


  • Anna Golovina
  • Sofiya Lehnartz

project managers

  • Diana Shamba
  • Ekaterina Kalashnikova
Made in 22 days
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