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    The making of the German version of the Gazprom website

    Overview   Process  

    Preparing the first drafts.

    Deciding to “move away from the hardware” and tell more about non-profit activities of the company.

    The idea with large glowing letters wins favors of both the art director and the client. Deciding to show how energy influences a city and its residents.

    The illustrator draws the city.

    Experimenting with glowing letters.

    Considering a video that could present Gazprom to German consumers. Scouting for a filming location. Portovaya compressor station in Vyborg suits best: the Nord Stream pipeline that supplies gas to Europe starts here.

    We will shoot the video in the spring. We realize that no one will tell about Gazprom better than its employees. We hold a casting among female employees who speak German.

    Meanwhile, working on the website: composing internal pages.

    Returning to the main page and dropping the idea of large three dimensional letters. Instead, we make the text look like a light painting with famous German sights acting as backdrops.

    Positioning the video.

    Preparing the banner for the main Russian website.

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