ISR Trans transports oil and petrochemical products, coal, gravel, wood and metal by rail and sea. To celebrate its twentieth anniversary, the company decided to update its corporate identity.
The logo is made of a monogram symbol and a text portion. The monogram is made of three letters of the company’s name combined by the shape of the letter R.
ISR Trans’s signature blue color remained, but became deeper and more saturated. The repeating symbol was used to create a new pattern. Rules for the use of different versions of the logo, the color and the typeface are assembled in a guide.
The new logo looks great on railway containers, uniforms and other media that can be seen in the daily life of ISR Trans.