Koh-i-Noor pencils packaging

Task: to design a package.

Czech company Koh-i-Noor, a mastodon of the stationery world, has been producing writing materials since 1790. It’s hard to imagine that there is a single person in Russia who has never held a pencil with the logo-with-dashes or an eraser with the elephant. The founder of the company, Joseph Hardtmuth, is considered one of the fathers of the pencil as we know it today. Koh-i-Noor has been working on the quality of its products for several centuries, now it’s time to think about their beauty. Packages for Koh-i-Noor pencils were lovingly designed at the studio.

For boys

A serious illustration was created where animals hide in an urban landscape

For girls

A magic tree with cats, unicorns, birds and other cute animals

koh 4

For everybody

The famous elephant now has lighter skin, it became more airy, volumetric and pleasant while remaining recognizable

koh i noor final

6 цветов 12 цветов 18 цветов 24 цвета 36 цветов

art director

  • Artemy Lebedev

chief typesetter

  • Iskander Mukhamadeev


  • Lizaveta Romantsova
  • Yana Moskalyuk

designer and typesetter

  • Sofiya Lehnartz


  • Kirill Voronik

secret advisors

  • Anna Balabas
  • Marina Vorobieva
  • Yaroslav Bondarenko


  • Anna Potapkina
  • Aleksandr Nosikov

project manager

  • Tatyana Sharkova
Made in 34 days
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