Silly Billy chain naming, identity and packaging

Silly Billy is a new fast food restaurant chain from Kazakhstan. The company plans to expand further and open locations in other countries. The studio came up with the brand name, developed a lively visual identity and designed bright, eye-catching packaging for the fast food offerings.

Silly Billy specializes in making great burgers and brewing delicious coffee. It’s a place people visit for a quick bite, friendly chats and a good mood before heading off to whatever comes next. Fun, adventure and constant movement—that’s the lifestyle of a traveling performer! That’s why the chain was named after a collective image of an English clown: Silly Billy.