Lalala music service identity

Task: to create a recognizable image for a streaming platform.

Lalala is a streaming service that offers music in lossless quality. An identity for the platform for real music lovers was created in the studio.

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The logo resembles a pyramid of pebbles, a symbol of harmony and balance between technical limitations and creative intent, between the possibilities of recording and playback.

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The muted color palette is inspired by nature and classical painting.

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Icons continuing the shape of the logo were designed for the interface.

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Elements of the identity extend the logo, creating a soft graphic language.

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art director

type designer

project manager

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