• Graphic design
  • Lukoil
  • Identity   Advertising  

    Licard fuel cards advertising

    Overview   Process  

    Task: to advertise a card for motorists.

    The previously developed visual identity of a fuel payment system is used in a series of advertising materials aimed at drivers on roads and at gas stations.

    licard ad billboard

    Release date: January 28 2015


    art director
    Artemy Lebedev
    Vladimir Pavlenko
    Anna Golovina
    Mart Abramzon
    Katerina Andreeva
    project managers
    Margarita Mukhmadeeva
    Natalya Moskaleva
    Grigory Sharov
    Yulya Nikolaeva
    licard ad info
    Informational booklet

    Reflective sticker included with each booklet can be applied on bicycles, baby strollers and any other items that need to be clearly visible in the dark.

    licard ad stickers

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