• Graphic design
  • Lukoil
  • Identity   Advertising  

    Licard fuel cards advertising

    Overview   Process  

    Task: to advertise a card for motorists.

    The previously developed visual identity of a fuel payment system is used in a series of advertising materials aimed at drivers on roads and at gas stations.

    licard ad billboard
    Billboard

    Release date: January 28 2015

    Cast:

    art director
    designer
    typesetters
    editor
    project managers
    licard ad info
    Informational booklet




    Reflective sticker included with each booklet can be applied on bicycles, baby strollers and any other items that need to be clearly visible in the dark.


    licard ad stickers


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