• Graphic design
  • Lukoil
  • Identity   Advertising  

    Licard fuel cards advertising

    Overview   Process  

    Task: to advertise a card for motorists.

    The previously developed visual identity of a fuel payment system is used in a series of advertising materials aimed at drivers on roads and at gas stations.

    Billboard

    Release date: January 28 2015

    Cast:

    art director
    Artemy Lebedev
    designer
    Vladimir Pavlenko
    typesetters
    Anna Golovina
    Mart Abramzon
    editor
    Katerina Andreeva
    project managers
    Margarita Mukhmadeeva
    Natalya Moskaleva
    Grigory Sharov
    Yulya Nikolaeva
    Informational booklet




    Reflective sticker included with each booklet can be applied on bicycles, baby strollers and any other items that need to be clearly visible in the dark.





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