• Graphic design
  • Lukoil
  • Identity   Advertising  

    The making of the Licard fuel cards advertising

    Overview   Process  

    Suggesting ideas for the informational booklet.

    licard ad process 01

    Demonstrating.

    licard ad process 02

    No, we need something else.

    Thinking further.

    licard ad process 03

    Choosing the third version.

    licard ad process 04

    Working on the layout.

    licard ad process 05

    Searching for billboard ideas.

    licard ad process 06

    Deciding to go with a couple of them.

    licard ad process 07

    Finalizing and demonstrating.

    licard ad process 08


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