• Graphic design
  • Lukoil
  • Identity   Advertising  

    Licard fuel cards visual identity

    Overview   Process  

    Task: to develop a visual identity for plastic cards for motorists.

    Licard is a system of non-cash payment for fuel, complementary products and services used at Lukoil filling stations in Russia, as well as in 16 other countries. The studio created a logo and a visual identity for the cards, their appearance and packaging.


    likard logo
    The main logo

    Release date: October 31 2013

    Cast:

    art director
    Artemy Lebedev
    designer
    Vladimir Pavlenko
    typesetter
    Anna Golovina
    type designer
    Taisiya Lushenko
    editor
    Katerina Andreeva
    project managers
    Aleksandra Nikitina
    Anna Kovalevskaya
    Anastasia Drozdova
    Margarita Mukhmadeeva

    A corporate pattern fueled by the traditional jerrycan design ties together the visual style of the fuel cards and the companion brochure.



    likard cards
    Cards for private customers

    likard pack btc
    The card packaging with program highlights



    Corporate fleet cards have the corporate pattern embossed and come in a beautiful tin case.



    likard pack btb
    For the most important clients



    likard keys
    Gentlemen, start your engines!



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