Identity   Advertising  

The making of the Licard fuel cards logo

Overview   Process  

Starting off. Very soon several promising concepts come up.

Showing the ideas to the client.

Deciding on a concept to pursue.

Making sure we are in line with the appearance of our source of inspiration.

Starting to draw.

Thinking over the typography.

Fine-tuning the typeface.

Checking out design options for loyalty cards, picking the color.

Tackling the packaging.

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