• Graphic design
  • Lukoil
  • Identity   Advertising  

    The making of the Licard fuel cards logo

    Overview   Process  

    Starting off. Very soon several promising concepts come up.

    likard process 1

    Showing the ideas to the client.

    likard process 2

    Deciding on a concept to pursue.

    likard process 3

    Making sure we are in line with the appearance of our source of inspiration.

    likard process 4

    Starting to draw.

    likard process 5

    Thinking over the typography.

    likard process 6
    likard process 7

    Fine-tuning the typeface.

    likard process 8
    likard process 9

    Checking out design options for loyalty cards, picking the color.

    likard process 10

    Tackling the packaging.

    likard process 11
    likard process 12


    © 1995–2019 Art. Lebedev Studio



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