Artemy Lebedev

§ 160. A couple of opinions

June 3, 2009

“A good logo should be simple enough for anyone to draw from memory.”

“It is fine if an ad’s message is not obvious. People would take some time to understand it and then remember it better.”

These two fallacies have lead to more lame logo and ad design than any other wrong opinion.

Share this page:

Contact information Telephone: (495) 540-18-00
© 1995–2017 Art. Lebedev Studio