• Travel
  • Ticket booking interface for Ozon.Travel

    Overview   Process  

    Task: to reduce the number of steps in the ticket booking process from six to four.

    Result: The changes introduced to the third step resulted in increasing the number of users continuing to the next page by 20%. Now 35% more customers purchase insurance together with the ticket—that’s more than the market average.

    Up to this point, the ticket booking process on the Ozon.Travel website consisted of six steps, two of which were left from the previous version of the system architecture. Because of the extra step, users sometimes didn’t finish the booking process. The studio developed a new interface and redesigned the booking process reducing the number of steps from six to four and eliminating the unfinished bookings problem.

    ozon travel booking order
    The flight booking page got a more compact layout, but now contains more useful information

    An insurance box was added. By default the box is not checked—the client is left to decide whether he needs insurance or not. Only after the box is checked, the cost of insurance is included in the price.

    ozon travel booking pay
    The new payment page includes full information on the order and a selection of seven accepted payment methods

    Release date: August 08 2012


    art director
    Artemy Lebedev
    designer and interface developer
    Igor Pugachevsky
    icon designer
    Vitaly Voynov
    project manager
    Elena Khokhrina

    Art. Lebedev Studio would like to thank Dmitry Yakovlev for his assistance with the project

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