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The Sign in Perm, Russia

Overview   Process  

On the Perm’s main square, in front of Theater Theater a new city sight is installed—“The Sign Everyone Takes Pictures With.” An almost 9 feet-tall structure is crowned with a galvanized iron sheet bearing a script destined to make it to thousands of photographs.

«

This’s a unique sign that, in a way, points to itself. You can call it The Sign sign, which only makes sense to be put by Theater Theater.»

Vyacheslav Kuritsyn, writer

Release date: July 20 2012

Cast:

art director & designer
Artemy Lebedev
technical designer
Artem Shitov
curator
Nailya Allakhverdieva
project manager
Anna Kovalevskaya
Typeface: Permian
The Sign’s installation is within a public art program by the modern art museum PERMM



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