The Sign Everyone Takes Pictures With is installed at Progress Station of the Russian Antarctic Expedition of the Arctic and Antarctic Research Institute.

Every year, the Sign is put up for the Antarctic summer and stored inside for the duration of the severe Antarctic winter (there’s no one to take pictures, plus it will simply be blown away by wind).

Address for taking photos: 69°22′51"S 76°23′25"E.

art director and designer

  • Artemy Lebedev

technical designer

  • Vasily Drigo

project managers

  • Olga Kallaur
  • Alina Bazhenova
  • The studio wishes to thank the management of the Arctic and Antarctic Research Institute and the Russian Antarctic Expedition, members of the Russian Antarctic Expedition Mikhail Bugayev, Vladimir Churun, Andrei Mirakin and Andrei Voyevodin, as well as Nikita Kuprikov