Preparing the first prototype.
Coloring, finishing, and presenting.
Getting a range of technical limitations from the customer. Dumping part of the functions. Working on the rest of the pages, developing graphics, creating big nice buttons with realistic objects.
Installing captcha among other measures against mass auto-calls, while making it delicate to not upset the honest “live” callers.
Adopting the interface kiosk version for the touch screen. Rounding things up and sending everything to the next production step.