• City Signs
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    The making of the Sign in Cherkessk

    Overview   Process   Real Life  

    Finding the coat of arms of the city.

    Making drafts.

    Art director: It looks like you’ve got a letter ะค in the background.

    Designer: Maybe like this?

    Art director: What’s that in the background?

    Designer: It’s the stele from their coat of arms, a symbol of eternal friendship of peoples living together: Russians, Karachays, Circassians, Abazins, Nogais, Greeks, Ossetians, Jews, Tatars and Turks.

    Art director: It doesn’t look like a stele without the ring.

    Designer: Here are different ring options.

    Art director: That’s something.

    Typesetting the mock-up.


    The Sign at the workshop.

    The grand opening.



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