Perm Syktyvkar Yantarny Ekaterinburg Magnitogorsk Dimitrov Barnaul Kirovsk Kiev Tyumen Volgograd Magadan Pervouralsk Petrozavodsk Bratsk Khabarovsk Lugansk Yaroslavl Sosnogorsk Verkhnee Kosmovo Omsk Donetsk Yuzhno-Sakhalinsk Krasnodar Beloretsk Pavlovsky Posad Maksatikha Rubtsovsk Pestravka Obninsk Bryansk Krasnoyarsk Vladivostok Kaltan Alushta Berdsk Ezhva Samara Kovrov Cherkessk Otradnoe Orenburg Moscow Nizhnevartovsk Stavropol Ufa Chelyabinsk Cheboksary Korablino Strezhevoy Izhevsk Kurgan Sheregesh Orsk Kuznetsk Vesna! Bor Tambov Antarctica
Finding the coat of arms of Kovrov. Studying the history of the city.
Taking the pattern from the hare’s breast.
Or like this:
Art director: Not quite.
Designer: I learned that there is Degtyarev factory in Kovrov which for a long time produced machine guns. So I made a pattern with machine gun bullets.
Art director: Will the residents get it?
Designer: In fact, a local resident asked me to make the pattern based on this theme. Though he asked for motorcycles and machine guns, but I thought they would be too complex and obvious for a sign pattern. So I chose the machine gun bullet: it’s recognizable, graphic and symbolic.
Art director: Let’s make a pattern out of motorcycles and machine guns.
Designer: I used exactly what they produce.
Art director: Good.
The Sign at the workshop.
The grand opening.