Starting to work on sketches. The first ideas:

sign kuznetsk process 01

The art director chooses the first one.

Everything looks good, but there should be more blacksmithing-related items and the color should be more anvil-like.

sign kuznetsk process 02

Art director: 2.

Showing the two design options to the city administration, deciding to go with the yellow one and sending the files to production.