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    The Making of The Sign in Rubtsovsk

    Overview   Process   Real Life  

    Choosing the color.

    Art director: Check all the signs to see what colors haven’t been used yet.

    Designer: We ran out of the spectrum colors with only different shades of the same left. All that’s left on the RAL color chart is some hideous grayish-browns.

    Art director: Just pick any new color. Army Green even.

    Art director: Yeah, not bad. But why isn't the center point aligned?

    The Sign at the shop.

    Installation of The Sign.

    The grand opening ceremony.



    © 1995–2019 Art. Lebedev Studio



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