Making the first attempt.
None of them seem to hit the target. We need a different designer.
Right from the start, we want to find an interesting lettering. And to have a bird there, too.
Elaborating the designs we liked, adding a couple more variants.
The falcon looks like a Nazi eagle. We need to make the graphics softer. We also need to better understand how a falcon differs from an eagle.
Testing to see how the logo will look on packaging next to other logos.
Preparing the presentation and getting the client’s approval for Sokol.
Making many more strokes with our Wacom tablets, testing the logo on various media, finding a pattern, finalizing the vector version and preparing the announcement.