The company Spass Group came up with the idea of delivering ready-made breakfasts in convenient boxes to Swiss children. Earlier, the studio had already designed lunch boxes for this. A special promo website tells the story of the project, its advantages and the rules for participating in it.
The first one visitors see on the page is the good-natured dog Zak-Zak. The mascot becomes a guide through the colorful story, inviting users to discover lots of interesting details about the project.
The introductory part tells how the project appeared, gradually engaging the viewer and fueling interest in what is happening. Illustrations replace one another, becoming livelier and more interesting. As you look at them, it becomes clear: the most exciting part is ahead.
As the story develops, the form of narration constantly changes: light introductory illustrations are followed by a dynamic comic. There is no chance to get bored.
At the climax of the story, the “main character” appears on the page — a wonderful lunch box filled with healthy and tasty food. Even the three-dimensional model looks appetizing!
Realistic photos of food, with the help of a casual outline, turn into cute illustrations reminiscent of comic book pictures.
In real life, there are lunch boxes of different colors, which are chosen depending on the event or season. On the website this customization is played up with animated graphics.
Individual parts of the story become a real mini-cartoon: everything on the screen moves and delights the eye.
Users react to the stories with huge emoji. The big bright pictures just beg to be chosen, encouraging further exploration of the page.
