To attract visitors to Saint Petersburg from all across Russia, the city’s Committee for Tourism Development requested the studio to create a series of advertising posters centered around the deepest emotions evoked by the unforgettable beauty of the city.
Arriving at a new place, tourists hurry to share their impressions by posting pictures with hashtags on social networks. Visitors’ sincere admiration of the country’s cultural capital goes beyond cliché phrases and calls to their poetic side. The posters use refined hashtags to convey bright emotions of people who see the banks of Neva, walk Saint Petersburg prospects and feel the city’s indescribable atmosphere for the first time.
Advertising posters were installed in Voronezh, Kazan, Perm, Samara, Ufa and Chelyabinsk.