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Saint Petersburg advertising

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Task: to develop Saint Petersburg advertising addressed to foreign tourists.

A series of posters explaining the typically Russian ideas to foreign visitors is used to advertise Saint Petersburg in world’s largest airports.

spb ad city
Cultural capital

Release date: January 21 2015


art director
chief typesetter
project manager
The studio wishes to thank Inna Shalyto and Dmitry Levykin for their help with the project

A universal phrase was created at the studio which, when matched with a suitable word, creates an apt slogan.

We’re going to Saint Petersburg!
On Russian soul
Saint Petersburg attracts

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