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Saint Petersburg advertising

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Task: to develop Saint Petersburg advertising addressed to foreign tourists.

A series of posters explaining the typically Russian ideas to foreign visitors is used to advertise Saint Petersburg in world’s largest airports.


spb ad city
Cultural capital

Release date: January 21 2015

Cast:

art director
designer
copywriter
photographer
chief typesetter
typesetter
project manager
The studio wishes to thank Inna Shalyto and Dmitry Levykin for their help with the project

A universal phrase was created at the studio which, when matched with a suitable word, creates an apt slogan.

We’re going to Saint Petersburg!
 
On Russian soul
 
Saint Petersburg attracts
 

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