• Graphic design
  • Logo   Advertising   Typeface   Infocenters  

    The making of the Saint Petersburg tourist logo

    Overview   Process   Vector  

    Our task is to come up with a tourist logo for Saint Petersburg.

    The designer is searching for a starting point.

    saint petersburg logo process 01

    Bridges, rivers and a halo.

    saint petersburg logo process 02

    Art director: You can play with Numbers 1, 2 and 6.

    saint petersburg logo process 03
    saint petersburg logo process 04

    Art director: There are no bridges here, let’s do it like this:
    Saint Peters/
    \burg,
    only the bridges should be attached to the top of the letters and not be as long.

    saint petersburg logo process 05

    Using ligatures to convey the bridge metaphor.

    saint petersburg logo process 06

    Art director: 1, 3, 6.

    saint petersburg logo process font 01

    Adjusting the shape.

    saint petersburg logo process font 02

    Type designer: In the English version the bridges look odd and brake the shape of the letters, the bridge above the i looks like a wrong diacritical mark. In Russian version it’s not even clear that these are bridges. Maybe, we should simply use the ligatures and swashes like on the picture to the right? The letters have enough characters as they are.

    Art director: No, we’re not removing the bridges or slashes.

    saint petersburg logo process font 03

    Meanwhile the second designer shows his work to the art director.

    saint petersburg logo process bazilevich 00
    saint petersburg logo process bazilevich 01

    Well, he needs to look for a better shape, it’s too raw at the moment. And the letter s must stay, it’s part of peters.

    saint petersburg logo process bazilevich 02

    Art director: 2 and 5.

    Assembling a presentation and demonstrating to the client.

    saint petersburg logo process 07
    saint petersburg logo process 07 02

    Deciding to go with the first variant, developing the symbol into a series of logos for all possible purposes. Thinking what else we can add.

    saint petersburg logo process 09
    saint petersburg logo process 10

    Going through the options to pick the best. Emphasizing the underlying ellipse shape.

    saint petersburg logo process 11
    saint petersburg logo process 12
    saint petersburg logo process 13

    Checking out how it might work.

    saint petersburg logo process 14

    Polishing the details.

    saint petersburg logo process 15
    saint petersburg logo process 16

    Trying it on.

    saint petersburg logo process 17
    saint petersburg logo process 18

    Looks too fragmented. Deciding to make the contour of a uniform width.

    saint petersburg logo process 19

    Discarding all the symbols where the ellipse cannot be easily read.

    saint petersburg logo process 20

    The final result.

    saint petersburg logo process 21

    Since it’s a tourist logo, we have to try it on an exhibition booth.

    saint petersburg logo process 22

    Writing brief recommendations on booth design.

    saint petersburg logo process 23
    saint petersburg logo process 24

    Information kiosks can often be seen in Saint Petersburg.

    saint petersburg logo process 25
    saint petersburg logo process 26

    Also, the city might need booklets, postcards, catalogs, calendars, guide books, etc.

    saint petersburg logo process 29
    saint petersburg logo process 30

    Decorating AeroExpress cars.

    spb logo process new 01
    spb logo process new 02
    spb logo process new 05
    spb logo process new 03
    spb logo process new 04

    Coming up with a brand book cover.

    spb process bb 01
    spb process bb 02


    © 1995–2019 Art. Lebedev Studio



    Order a design...