Brand identity for the company “Stendmebel”
“Stendmebel” is a leading Russian company from Penza with a 15-year history. The company’s specialization is mass production and sale of modern furniture sets and individual interior items. Trendy Penza furniture is sold in retail chains throughout Russia and is showcased on the largest marketplaces. In the studio, a calm and soulful brand identity was designed for Stendmebel.
In the multicolored geometric symbol, the outlines of two versions of the first letter of the name are combined — the Cyrillic S and the Latin S. The sign is constructed from abstract elements that resemble pieces of furniture. The semicircular joints refer to the aesthetics of furniture blueprints and the shapes of fastening components.
The text part of the logo is executed in a futuristic, quasi-squared neo-grotesque typeface. Its minimalism and precise geometry emphasize the technological nature of production and the company’s modern approach to work.
The combination of coral, light turquoise, and warm orange shades in the corporate color palette creates a cozy and warm home atmosphere.
In the sign, we intentionally moved away from sofas, armchairs, and other furniture clichés, while preserving the sense of softness. As a result, the symbol turned out to be unobtrusive and friendly.
And now every viewer sees in it their own pleasant images that evoke thoughts of home.
A unique system of patterns based on the sign provides limitless possibilities for branding: from designing exhibition stands and advertising roll-ups to designing product cards in online stores.
art director
designer
- Kydana Ignateva
