Packaging Design for Syrobogatov dessert cheeses
The Syrobogatov private cheese dairy is a production complex located in the Sverdlovsk region, which produces semi-hard, processed, cottage, brine and now also dessert cheeses. The sweet collection includes three flavors: chocolate with orange, mango-chia and strawberry with cream. A vibrant design was needed for this new line, which was developed by the studio.
The design system includes three formats: a cup sticker, packaging for a block and a round box with triangular wedges inside.
The central visual concept of the project is “levitation.” It creates a sense of lightness and further emphasizes the airy nature of the dessert. On the labels of all formats, the main ingredients appear to float: juicy pieces of mango, ripe berries, orange slices and chocolate.
The waves of processed cheese on the packaging are the best way to visually represent the texture of the delicate product. This dynamic graphic element makes the product stand out on grocery store shelves.
Special marks with motivating phrases were created for all formats. Each one features a few words hinting at the ease of use of this type of packaging.
