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    Theatre Web 2009 festival identity

    Overview   Process  

    Problem: Deliver some Gogol.

    The 6th Theatre Web festival allowed spectators in Novosibirsk, Tomsk, Khabarovsk, Yekaterinburg and Perm to see Moscow and St. Petersburg theatre performances in their cities. The rest of theatre-lovers could traditionally watch productions online at Cultu.Ru.

    Celebrating Gogol’s 200th anniversary, this year many theatres staged his works.

    The logo with six staring Gogols

    Other identity elements got ‘Gogolized’ too.

    Regular Cultu.Ru logo on the left, ‘Gogolized’ logo in the middle, and the famous face in digital style

    Release date: October 22 2009

    Cast:

    art director
    Ludwig Bistronovsky
    designers
    Andrey Zubrilov
    Anton Shnayder
    Vladimir Zotov
    Kostya Dolzhenko
    uber-designer
    Zhdan Filippov
    illustrator
    Egor Zhgun
    technologist
    Dmitry Bezverkhy
    editor
    Katerina Andreeva
    managers
    Igor Ovchinnikov
    Natalia Atyaksheva
    Aleksey Luri

    As always, we designed the festival invitations-tickets-envelopes.

    Invitations with two text versions: Gogol-style and normal

    As always, we created letterheads and flyers.

    Letterhead and flyer

    We released a new lot of shirts and bags.

    Exclamation bag and digital-Slavic design tee

    And we produced yet another booklet.

    Booklet cover

    It was well after midnight when everything was done.

    Just to catch your attention

    And the poster, of course.

    Gogol rules!

    Came out impressive.



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