Zum-zum

Task: to create a typeface.

Zum-zum is a striking contrasting typeface that looks amazing on posters, in magazines and headlines.

The face has three sets of contextual alternatives that allow letters in words to change their shape and thickness randomly. It helps maintain the rhythm and makes the typeface layout more expressive, unexpected and memorable.

Graphic and striking letters of varying width attract attention without making the text harder to read.

The typeface is used in the South Lake Park logo and on the sign of the Palace of Culture in Chernogolovka.

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