Utkonos logo and identity

Overview
Task:
to rebuild an identity from scratch.

Utkonos is a large online hypermarket that offers delivery in Moscow and the Moscow region.

In the logo we decided to show the platypus itself, complete with the eyes and the bright yellow beak. The shape of the beak is inspired by the letter U.

The colon in symbolizes the start of a list. When the logo is followed by words or pictures, it becomes a complete sentence.





The pattern is incredibly cute since it consists strictly of playtpuses.

Branded bags

The new style of Utkonos is open, modern and friendly.



artistic director

  • Artemy Lebedev

art director

  • Еrken Kagarov

designer

  • Vasily Dubovoy

typesetter

  • Anna Golovina

type designer

  • Taisiya Lushenko

editor

  • Anna Potapkina

project managers

  • Anna Kravtsova
  • Mariya Yermolaeva
Made in 38 days