• Graphic design
  • Vernost Kachestvu
  • Website   Logo   Chocolates   Candy boxes   Chocolate bar packaging  

    Vernost Kachestvu chocolate factory logo

    The new logo of the Vernost Kachestvu factory consists if two elements: the sign and the text. The sign was updated based on the earlier version, while the font was developed from scratch.

    The studio compiled logo guidelines.

    New logo

    Two variants of the logo: with and without the large inscription

    A logo for small carriers was additionally developed. If the usual logo is printed with its size greatly reduced, details are blurred, while the text becomes illegible. Magnified fragments of the sign and the text: left—usual, right—small-size

    The studio decided not to discard the equestrian as the company’s symbol

    As a result of creating the new logo, the sign acquired the integrity of composition, a concise color palette and historical authenticity. On the former sign, the steed’s foreleg looks like a crutch, while the equestrian holds the shield the size of a window pane. The new equestrian was given a nice steed, a beautiful banner and unambiguous instructions to go and fight for quality.

    Release date: March 18 2004


    art director
    Artemy Lebedev
    Mikhail Baster
    Andrey Zubrilov
    Evgeny Kim
    Sergey Fedorov
    Oksana Klimenko
    Tatyana Bessonova
    Tina Mitusova

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