Visual Identity   Salts   Shampoos   Deodorants  

The making of the Woshi-Woshi identity and packaging

Overview   Process  

Thinking up a brand name.

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Trying it on the packaging.

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Checking out watercolors.

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The customer decides to change the name. Ok, working on the logo.

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Putting it on the packaging again.

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Coming up with three concepts. The first one is inspired by the artwork on Japanese manhole covers.

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The second is the cute one.

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Manga to round it up

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The customer prefers the first idea.

Figuring out a shampoo bottle shape.

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Sketching the labels.

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Initiating the pattern drawing process.

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Art director: This’s Africa.

Fixing it.

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Laying out the front and back labels.

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Smoothing out the details.

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