• Graphic design
  • Woshi-Woshi
  • Visual Identity   Salts   Shampoos   Deodorants  

    The making of the Woshi-Woshi identity and packaging

    Overview   Process  

    Thinking up a brand name.

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    Trying it on the packaging.

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    Checking out watercolors.

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    The customer decides to change the name. Ok, working on the logo.

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    Putting it on the packaging again.

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    Coming up with three concepts. The first one is inspired by the artwork on Japanese manhole covers.

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    The second is the cute one.

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    Manga to round it up

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    The customer prefers the first idea.

    Figuring out a shampoo bottle shape.

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    Sketching the labels.

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    Initiating the pattern drawing process.

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    Art director: This’s Africa.

    Fixing it.

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    Laying out the front and back labels.

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    Smoothing out the details.

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    Order a design...