Identity   Advertising  

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Advertising campaign for the Year of Culture in Moscow

Overview   Process  

Task: to come up with a series of motivating posters about culture.

A campaign to remind about the meaning of culture in our lives was created as part of the Russian Year of Culture in Moscow. By the request of the Moscow Department of Culture a concept of social advertising with mock-ups for different media was developed at the studio.

year of culture ad 01
On sculpture

The posters are designed to promote self-improvement by becoming familiar with world masterpieces.

Release date: June 19 2014


art director and designer
technical designers
project manager
The studio wishes to thank Sergei Kapkov, head of the Moscow Department of Culture, as well as Kamilya Baidildina, Yulia Semenova and Alla Semenysheva for their comprehensive support and direct participation in the project
year of culture ad 06
On Abstractionism

year of culture ad 02
On architecture

year of culture ad 05
On Suprematism
year of culture ad 07
On Expressionism

year of culture ad 08
On the Renaissance

year of culture ad 03
On antique art

year of culture ad 04
On Cubism

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