• Graphic design
  • Year of Culture
  • Identity   Advertising  

    Part 1   Part 2  

    Advertising campaign for the Year of Culture in Moscow

    Overview   Process  

    Task: to come up with a series of motivating posters about culture.

    A campaign to remind about the meaning of culture in our lives was created as part of the Russian Year of Culture in Moscow. By the request of the Moscow Department of Culture a concept of social advertising with mock-ups for different media was developed at the studio.

    On sculpture

    The posters are designed to promote self-improvement by becoming familiar with world masterpieces.

    Release date: June 19 2014


    art director and designer
    Artemy Lebedev
    Ivan Olenkevich
    Tatyana Devaeva
    technical designers
    Aleksandra Maun
    Pavel Gerasimchuk
    Jenia Filatova
    Natasha Bayduzha
    project manager
    Olga Kallaur
    The studio wishes to thank Sergei Kapkov, head of the Moscow Department of Culture, as well as Kamilya Baidildina, Yulia Semenova and Alla Semenysheva for their comprehensive support and direct participation in the project
    On Abstractionism

    On architecture

    On Suprematism
    On Expressionism

    On the Renaissance

    On antique art

    On Cubism

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