• Graphic design
  • Year of Culture
  • Identity   Advertising  

    Logo and corporate identity for the Year of Culture in Russia

    Overview   Process  

    Task: to develop a corporate identity of national importance.

    The President’s decree declared 2014 the Year of Culture in Russia. The aims of the project include drawing public attention to preservation of cultural heritage, development of national culture and strengthening its role in the world. The large-scale project sets out plans for restoration of cultural monuments, renovation of art institutions, providing support to artists, holding educational events, holidays, festivals, promotions and so on. A logo and a corporate identity for the project were developed at the studio.

    Logo with cultural references and stately features

    The strict logo is designed in the spirit of constructivism and uses colors of the Russian flag. The stripes which make up the logo also work as an additional style element.

    Release date: March 24 2014


    artistic director
    Artemy Lebedev
    art director and designer
    Š•rken Kagarov
    Olga Bazilevich
    chief typesetter
    Iskander Mukhamadeev
    type designer
    Ksenia Erulevich
    Filipp Luschevsky
    Katerina Andreeva
    project manager
    Olga Kallaur
    The studio wishes to thank Kamilya Baidildina, Yulia Semenova and Alla Semenysheva for their help and direct involvment in the project.
    An invitation

    A badge

    Rules on using the logo and adapting it for various Russian cities are given in the detailed style guide.

    Opening on the monochrome version of the logo and on creating localized versions for different Russian cities
    Culture codes


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