Making of the Tetra Pak recycling campaign identity package

Carrying bags with cartons.

First meeting with the clients to discuss the sign.

Drafting the text poster.

Drawing pictures for it.

What kids do to the cartons (not included in the final design).

A boy and the monster.

First version of the poster.

Using our typeface called Klinkopis.

Cyrillic hand lettering.

“OK, we surrender.”

Picking colors.

Making the instruction images.

First version with Art Director’s critical comments regarding the hand anatomy.

More ideas.

Finding the right place for the instructions.

Done.