Carrying bags with cartons.
First meeting with the clients to discuss the sign.
Drafting the text poster.
Drawing pictures for it.
What kids do to the cartons (not included in the final design).
A boy and the monster.
First version of the poster.
Using our typeface called Klinkopis.
Cyrillic hand lettering.
“OK, we surrender.”
Making the instruction images.
First version with Art Director’s critical comments regarding the hand anatomy.
Finding the right place for the instructions.
© 19952018 Art. Lebedev Studio